Level up: IP Strategies in Games

Finnish Patent and Registration Office (PRH) organises an event on IP Strategies in Games together with Neogames Finland ry. The event is moderated by KooPee Hiltunen, Director of Neogames.

What to Expect: Latest insights on IP development, management, and protection, delivered by industry experts.

Join us onsite at the Epicenter Helsinki (Mikonkatu 9, 00100 Helsinki) or participate online.

If you participate onsite you can enjoy lunch and get connected with your colleagues and the event speakers before the programme starts. Please note that onsite seats are on a first-come, first-served basis. Make sure to secure your spot early!

The event is free of charge but you must register in advance.

Please find the registration link at the bottom of the page.

Tentative programme

11:30 - 12:30 Lunch & Networking (onsite only)

12:30 Opening Remarks
Jani Joenniemi (PRH) & KooPee Hiltunen (Neogames)
12:40 Keynote
Expanding Fun - The Why and How of IP Integrations Across Supercell Games Rafael Rimola, Supercell (online via Zoom)
13:05 Patents in Games: Insights on the US Market
Toimi Teelahti, Laine IP Oy
13:25 Film Tampere: Transmedia IP as a Strategy in an AV Company
Fanny Heinonen, Business Tampere

13:45 - 14:15 Coffee Break

14:15 Working With External IPs in Games: The Do's and Don'ts
Mikko Kirmanen, Fingersoft
14:35 Partnering with Hollywood and game IP for instant games
Elina Arponen, QuickSave
14:55 Keynote
Brand Licensing is Marketing Method not Revenue Stream for New IP
Kalle Törmä, Flowhaven

15:15 Panel Discussion
Game Changers: The Impact of AI on The Future of Game Development
Moderator: Tatu Petersen-Jessen, Rovio
Panelists:
Janne Salminen, Metacore
Ieva Kovarskyte, Remedy
Petteri Gunther, DLA Piper

3:45 - 4:00: Wrap-up & Closing Remarks

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Organised in cooperation with

Registration

‍Register for the event here.

Register by 7 November 2024 if you like to attend onsite.
Please note that the seats are limited.

Registration for online participants is open until the start of the event.

Event information

For more information please contact: yrityspalvelut@prh.fi